Is This Some Type Of Pyramid Scheme?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
I got an email from a great new upstart in my personal organization. A smart guy I gotta tell you . . .
He’s got that “I’m gonna make this happen no matter what!” persona. And once you got that you don’t need much more to be highly successful in this industry.
Here is why I think he’s smart:
He’s just getting going on his traffic generation campaign following what he’s learned in Internet M’LM Success and he’s starting to get his first few high quality leads asking for more information.
One of his leads emailed him back with that old time favorite objections: “Is this some sort of pyramid scheme?”
Instead of trying to do the job of overcoming the objection himself he emailed me and asked for a little help.
You gotta lean on those who’ve been there and done that, which is why I think he’s smart, but he’s doubly smart because he didn’t come to me and just ask me to do everything for him, instead he validated that he was off making things happen and was just chiming in for a little support.
I’ll tell you, any email I get like that from a team member I’ll answer in a heartbeat. And you should do the same.
Why?
It’s the first sign of leadership arising from the ranks and you want to do everything you can to help foster that growth.
So let’s handle that objection now . . .
Here’s what I wrote back for his prospect:
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No it’s not, it’s an opportunity to change your life the same way that my life has changed.
(Then I went into giving a little bit of my story to help give perspective.)
Finally I gave status to the smart new upstart who emailed me, and said . . .
“Sam” has given you the opportunity to change your life the same way that our lives have been changed. He knows his stuff and if you are the right person he’ll surely show you the way.
Let “Sam” know a little bit about you and why you think you might be a good fit for our team of highly exclusive and motivated entrepreneurs and I know he’ll make the right choice as to whether you are or not.
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So why did I do this?
It’s simple.
You don’t want to give your prospect the ability to choose you. You only want to give them the opportunity to present themselves in the best light.
It’s not a game of “if you have a credit card you’re in.” Rather it’s a game of “Why should
I choose you?”
When you do that instead of you giving them all the power, now they have to come to you.
It’s funny, when you do this and take on this role of a leader looking for other leaders instead of a newbie just taking anything he or she can get your leads start really really wanting to qualify to be one of your chosen few.
See the difference?
And it doesn’t matter if you’re doing it online or off, the reaction on the prospect’s side will always be the same.
Instant attraction and a desire to qualify to be a part of your team.
This is powerful.
On a side note though, I gotta be honest, and did tell “Sam” this: Any prospect who asks
“Is this some sort of pyramid scheme” is most likely not the type of prospect you want to let into your team.
If they do join expect to do a lot of hand holding, and in fact you may want to even disqualify them at that point because you already know what’s ahead.
It’s NOT about communicating with your leads and leaving things open for them to choose.
It’s about you making them qualify so that you can make the best decision on whether or not you want to choose them.
You gotta start getting targeted traffic to your business to do powerful follow up.
James Posey
University of Internet Science
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