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The Most Amazing SlideShare!

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Marketing with SlideShare – the Little Known Social Media Strategy

Watch this SlideShare and you’ll know what I mean.

Your Speech is Toxic from Chiara Ojeda

Do you know how many views she’s had in 6 months? Nearly 100,000!

But her presentation is just stunning, don’t you agree?

Here’s another recent stunner.

Adventure- Photographer David Hill from maditabalnco

SlideShare now mail out weekly summaries of how your presentations are performing.

They also let you know when they are HOT on Facebook, Twitter and LinkedIn.

As a long term user of SlideShare, The Wikiman, Ned Potter, who is also a librarian, has some great advice on how to make successful presentations.

Good presentations matter from Ned Potter

Here is a weekly summary with all-time totals for The Wikiman.

Slideshare stats showing 397k total views and 2k views for this week

He goes on to make these points:

What struck me is the sheer number of views per week – for things I’ve already done, and don’t update or even regularly add to. Around 2 thousand views a week! This blog gets around 2,500 views a week (unless I actually write a blog post in a given week, in which case hopefully it goes up a bit…) and that’s with an archive of 100s of posts for Google to find – Slideshare only has about 25 of my presentations on and yet that many people are receiving the messages I’ve put out there. (Plus, only four of my blogposts have had over 10,000 views, let alone 50 or 70,000.)

SlideShare Views and Downloads

I just made and uploaded two SlideShare presentations I made from my blog posts.

Look how many views I got after just a few hours.

slidesharePlus my LinkedIn Tips has had 4 downloads!

And all my SlideShare presentations have links inside leading to my blog and splash pages.

A few hours later, I received an email advising the 2 presentations I had recently uploaded were HOT on LinkedIn and being featured on SlideShare’s home page – MLM Recruiting Secrets and Facebook Groups.

Hot on LinkedIn

The beauty of SlideShare is you don’t need to be performing well in google search to score hundreds and thousands of views. It is however very important to put the correct keywords and keyword rich description with each presentation as you upload them so searchers on SlideShare can find you ( as well as other search engines).

Keywords can be added to your title, text on slides (which becomes the transcript), description and tags.

Adding Video to your SlideShare

If you have a paid Pro account, you can add videos. My account is free but I noticed for the first time today that I can add audio or video to three of my nine presentations.

You can choose where to place your video. I placed mine immediately after the first slide.

How do you get a blog from Sue Tamani

slideshare

How to Get Featured in Top Presentations

The “Hot on…” sections at the  bottom of the SlideShare homepage are filled by algorithms, so the best way of getting there is to have your viewers share your presentations on Facebook, Twitter and LinkedIn — which also helps boost your traffic. The Top Presentations and Featured section on the homepage are hand-curated by the SlideShare team.

Here is what the editorial board say they look for:

1. Have a Powerful Headline: A clear, succinct headline that is both intriguing and gets your message across is critical for top promotion.

2. Create an Enticing Cover Page: This is equally important, as it, along with the headline, is the first thing people see. Keep it simple, yet visual — all while clearly conveying what the presentation is about.

3. Be Well-Designed and Informative: We look for presentations that are visual but also insightful and have a strong storyline. The design of a presentation is just as important as the content in it — and it all must flow together to keep a viewer interested, informed and engaged.

4. Tackle a Hot Topic: We feature lots of great SlideShare content that is evergreen and can be relevant for years. But we especially like presentations that are relevant to the latest news, trends and buzz topics.

Something well worth aspiring to, as landing a Top Presentation spot could lead to a more than 18,000% increase in views.

I intend trying new designs and methods with my presentations – more creative texts, better use of colour and whole photographs for each page with text added on top.

Of course, the most important part of any SlideShare is the content. I have seen some with great photos and quotes scoring very well. Hmmm just had another brainwave – quotes by Empower Leaders on top of Empower photos.

Here is a previous post I made showing How to add SlideShare to your LinkedIn Profile.

Good luck with your SlideShares!

Til Tomorrow

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SlideShare

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