Go For It
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Key 5 – Go For It – 5 Magical Keys to Selling Success
This post is part eight Key 5: Go For It in a series on 5 Keys to Magical Selling.
Part 1 is A Better Way , Part 2 is Short Stories that are Magical, Part 3 is Video Storytelling: How I Turned My Life Upside Down, Part 4 is An Unbelievable Story – How We Met Our Daughter after 20 Years, Part 5 is Positive Thoughts and Part 6 is Being Flexible: ‘Ave a Go Ya Mug’ and Part 7 is Setting Boundaries.
Go For It
You have to take action and go for it before the strategy is perfectly clear, because there is no perfectly clear perfect strategy that works every single time, the exact same way every single time. If there was, we’d all be zillionaires!
Let’s just be real here for a second. Nothing’s perfect. Right? There’s nothing perfect in life.
Blog Every Day
If I say “go for it and blog every day“, someone says, “Well what’s the exact title I need to write in my blog?” There’s always someone in a webinar who asks some dumb question like that. Well, there is no best title, just start blogging!
And make your titles better as you write your 50th post! Right?
Make Videos
I say, “go for it and make videos, make video posts“. Someone always asks, “What will I talk about in the video?” Well why don’t you ask that question as the title of the video then answer it for 5 minutes – that’s a good place to start.
Then make another video about something else tomorrow. Right?
Guys, there is no perfect title for a blog post. No perfect title of an email.
Email Marketing
People talk about split testing their emails. It’s true that there are probably some things that can be split tested with headlines, but here’s the truth, if you do split test an email that you’re sending to your own list and you send it enough times to split test all the elements in the email, your list is going to get so god-damned bored reading the email that you’re sending over and over again changing one line, they’re going to unsubscribe.
You gotta send different emails all the time. So principles of copy-writing will work better for marketing to your email list than split testing a million headlines will. That’s more useful for advertising to the outside. Just go for it and use many different headlines – the open rate just depends on the headline anyway.
There are things that you pick up that are going to help you along the way. There isn’t one perfect way to write a headline for a blog post. If you look for one, you’ll die before you write your first blog post!
Go For It to Become a Powerful Communicator
That’s how Rob Fore does it. He takes massive action with clarity of purpose and intention, constantly feeding his mind with things that are powerful – then course correcting along the way. You cannot act like that and really go for it without becoming powerful.
In the 15K Formula training, we talk about becoming powerful as a communicator. Becoming more powerful as a person. About being able to teach others.
How do you become a powerful communicator? Well you follow the 5 Steps outlined in this series of blog posts.
Making notes about all the magic things that happen in your life, and using them in your communication. One of the best methods for doing this is to just tell your stories.
What’s the best thing you could do after receiving a commission from Empower, after getting an email telling you you’ve just received a commission? There are a lot of things you could do. But the principle is to take that experience and use it to create more.
Use One Experience to Create More
Flip a camera on, right then, just after you open that email, because you need to capture that feeling of excitement and pleasure as it happens, just go for it and record it. Say “I’m so damned excited, I just got a commission email, let me zoom in on my computer and show you!
I’m pumped out of my mind! If you’re not in Empower Network, I’m just telling you something, get in now.
Take that video and email it out to your list. And they will buy more stuff. Then you record that again and email that video out and create more! Take photos and email them to your list.
Take Massive Action and Go For It!
Take Photos
If you get 10 leads in one day, what’s the best thing you could do? Take a picture and use it to get more leads. Publish the photo with a link, telling people to click on the link to your autoresponder so they can get info on how to get more leads.
Use one result to create a better result. Use one magical thing that happens in your life to create more magic in your life. The more you go for it and pay attention to stuff like that, the more magical your life becomes.
Doing a presentation on a video is much more effective than one on one because it can be seen an unlimited number of times. Making a blog post with photos has the same result.
How can you learn how to make great videos and take great photos right now? Watch and read everything inside Empower Network, especially the marketing materials. Look at each one analytically, see how they do it.
One Superb Example of How to Make Marketing Videos
Check out the promo video for the Empower video service, especially the one showing how Dave Wood prepared for the video in 20 minutes, then recorded the 75 minute sales video in one take without notes!
A few years ago, he couldn’t do that. He has learned how to do it and so can we. How did he learn? By making literally hundreds of videos! He decided to take massive action and just go for it.
You have to use many different ways as calls to action. You can’t keep using the same method over and over – use different stories and experiences to bring people into a decision making mode where they’ll buy.
I’ll give more of Dave’s brilliant examples in the next post.
The main message in the 5th Key to Magical Selling is to just GO FOR IT!
Til Tomorrow
More of My WHY. 5 of 6 sisters.