How to market your e-book online

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Out of the world population of around 6.97 billion, more than 2.4 billion people use the internet. Internet offers many opportunities to make money by working from home. Creating and selling e-books online is one such opportunity.

Many people create great e-books (some spend years on creating their e-book), but are unable to sell them as they fail to market them effectively. Here are some tips on how to jumpstart your e-book sales.

Social media websites like Facebook, Twitter, Pinterest and Google Plus are immensely popular all over the world. Facebook alone has more than one billion active users.

Use these social media websites extensively to promote your e-book. Before promoting, decide on keywords. It is advisable to use keyword tools like Google Keyword Tool.

Choose keywords that are relevant, that have more searches and that have low competition. Successful internet marketers spend significant amount of time on keyword research. Good keywords can take your business to great heights.

It is advisable to announce your new e-book in a strategic and targeted way. For instance, you may create a board in Pinterest related to the theme of your e-book. Describe your pins using the selected keywords. Ensure that your Pinterest image links back to your landing page (dedicated to promotion of the e-book).

While promoting on Twitter, many e-book authors just tweet their e-book title with the link to the landing page. This method is not effective as these tweets do not grab the attention of people.

Create tweets which tell people how your e-book will benefit them. If your e-book is on how to lose weight, your promotion tweets should convey how your e-book will help them achieve their weight loss goals. Create tweets speaking about the dangers of obesity and how your e-book has practical solutions to tackle the problem. It is always advisable to highlight the benefits.

YouTube is an amazing tool to promote your e-book. It is advisable to make the most of this popular social media website. Create videos around your e-book, ensuring that they are not more than a few minutes.

It is important to ensure that the message is articulate, clear and concise. Highlight on the benefits. Ensure that there is a clear call-to-action. Tell people how they can purchase your e-book. Many people lose sales due to lack of clear call-to-action.

If you are using your website or blog to promote your e-book, ensure that the link to the landing page is above the fold. It is very important to create an excellent landing page. It should be such that anyone who visits the page should be compelled to buy the e-book.

You may consider offering a discount with a deadline. This creates a sense of urgency in the visitor. Use a YouTube video. It is advisable to have testimonials. You may also offer something free along with your e-book. It may be a white paper or anything you feel is appropriate.

If you use email extensively, it is a good idea to include a link to your e-book landing page in your e-signature. Ensure that it is visible. Use bookmarking sites like StumbleUpon.

It is advisable to submit articles about your e-book in online article directories. Create blogs which are dedicated to promoting your e-books. Ensure that you use keywords while creating content.

You may consider offering an affiliate program. Reward your affiliates with good commissions. Successful internet marketers use affiliates effectively to increase their sales.

By implementing the above-mentioned tips, and with patience and persistence, you will be able to increase sales of your e-book significantly.

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