A farmer who wants corn plants corn. Andrew Mitchell takes that obvious fact and applies it to thinking, arguing that the seeds you keep planting in your own head decide what grows, and that the planting only works when it carries real feeling rather than a repeated phrase.
His most practical post covers something else entirely. He explains how a link can tell you where a visitor came from, using tracking parameters inside an address, and shows what that does to your analytics. Anybody guessing at where their traffic originates should read it.
There is a piece on choosing the right opportunity before you commit, unusually cautious for somebody inside one, and another on why a good sponsor changes the outcome.
He writes about self-doubt without pretending to have solved it, and shares a story about two brothers competing in triathlons together that will get past most defences.
Read the tracking post if you are spending on traffic, and the seeding one if the mindset material has always sounded vague.