Young Living Empower Network – marketing secrets 01

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Until recently, many business owners were reluctant to become involved in paying to advertise products or services on the Internet. They were often unaware that online advertising was even a viable option. Reasons for this reluctance are different for each business, but some of the major concerns expressed include:

• A belief that having a website listed on search engines is all that is needed for customers to find the website.

• A belief that potential customers do not like or trust paid advertising on the Internet and that they will visit only those websites that come up in the “natural” search results pages of a search engine, such as Google.

• Fear of wasting marketing funds, due to a lack of knowledge of the paid advertising marketplace and the pros and cons of the various options available. • A reluctance to become involved in managing online ad campaigns, as well as traditional advertising campaigns, because of time constraints.

• The business does not have a website and has no plans to build one, so they do not believe that the Internet is a viable option for advertising that will be both effective and affordable.

• A perceived (or actual) lack of knowledge about computers and the Internet, leading to concerns that advertising on the Internet would be too complicated to set up and manage.

Of course, many other reasons can cause a business to bypass an online advertising opportunity. Some of their concerns are indeed valid and should be considered carefully. In the past, paid advertising on the Internet was sometimes viewed as a desperate move by a failing company to sell its products or services, but this has not been true for many years (if that perception was ever valid). Now, it is the most popular advertising method and the fastest-growing trend for businesses seeking to extend their market reach. Within the various choices Empower Network system is one of the best available. Why? Because it is one of the fastest growing systems, it can generate income as stand-alone tools or as an add-on to any existing business.

How to setup Successful Add Campaign ?

Let’s start from some guidelines

It should highlight:

• your  product’s best selling points
• its unique selling point
• how much it costs
• how to purchase it

In short, it should be a page from which a person can order your product (or service), or be just a click away from the order page. The landing page is particularly important if you are targeting local searches. In such a case, you should concentrate on who your competitors are even more closely than when targeting general searches. To make the sale, you must have unique selling points on your landing page that make you look like a better place to buy the product than the store three streets away that is selling the same product. You can offer special deals on the landing page, time-limited offers, free shipping, training or special incentives. You can even have a collection of different landing pages, each customized somehow to appeal to a certain segment of your target market or to serve a specific need, such as a seasonal theme.

After waiting a couple of weeks for enough traffic to provide sufficient data, see which landing page performed best. Experiment with different landing pages on a regular basis to improve your campaign and your ROI (Return On Investment). There are tools and  services on the market that will track everything for you and provide you with precise reports on every aspect of your experimentation.

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more information: http://www.younglivingempowernetwork.com