Ways to Advertise

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Ways to Advertise

On this article, you will get go know some advertising techniques which will be also providing great ways to market you products. If you are looking for a high volume of visitors to your Website or Blog or even your Squidoo Lens, then here are types of advertising techniques and promotional advertising that I use and know that they work. There are a mixture of low cost and free advertising techniques to drive that all important niche targeted traffic to your Website, Blog or Squidoo Lens NOW!. Not next week or next month. Within a day or so, you will see a vast increase in traffic by using one or more of the methods listed below.
1. Appeals to Emotion
When advertisers use this technique, they attempt to appeal to those emotional needs experienced by all humans. The text will be worded to emphasize those needs. Some of the common appeals to emotion include:
the need to be accepted by others the need to have membership in an elite group the need for self-acceptance the need for security the need for family the need for change the need for excitement the need to attract sex, be sexy , and/or have sex.
2. Associations
When advertisers use association, they attempt to associate their product with the people, values and lifestyles depicted in the ads. Associations are positive and rely heavily on the visual image created in the ad, but the text enforces the association. Products are commonly associated to:
wealth / luxury fame / prestige happiness success youthfulness / health excitement / adventure / risk patriotism independence / individuality / non-conformity love / romance / sex
3. Fear Tactics
When advertisers use fear tactics, they attempt to sell their product by playing on our fears. The reasoning is that if consumers buy the product the fear is abolished. Ads that use fear tactics rely heavily on the text. Some common fear tactics are:
fear of death / aging / sickness fear of failure fear of poverty fear of violence fear of bodily embarrassments fear of sexual failure
Fear of failing to provide
Fear of aging / sickness
It is important to note that the advertising techniques of appeal to emotions, associations and fear tactics may overlap. However, one technique should be dominant.
Advertising Example
When deconstructing Advertising techniques:
The text, visual and layout should all be considered and all should reinforce the predominant advertising technique. Any one product can be marketed in a variety of ways, using a variety of techniques. For example, an ad campaign for a diamond ring could be marketed through:
A. An appeal to emotion
Suppose the ad contains: a visual of a woman peering longingly at a tray of diamond rings displayed in a store front window while her husband, with a smile on his face, watches from a short distance away.
the text reads “Show your love.”
Then, the ad is an appeal to emotion and the need is the desire to please someone you love.
B. An association
If the ad contained:
a visual of a handsome man offering the ring to a beautiful woman a luxuriously furnished apartment a table set with wine and candles; and a text which reads “Love has no price”
Then the ad would be associating the purchase of the diamond ring to wealth. Depending on the positioning of the male & female, for example, a close embrace, the association may extend to love and romance.
C. Fear Tactic
If the ad shows: a man and woman warmly embracing while visibly displaying the diamond ring on her finger and the text reads, “He just gave her a diamond. She thinks it’s absolutely perfect. She thinks he is too”
Then the ad technique may be a fear tactic. The fear implied here is fear of failure to provide for a woman as other men do or possibly fear of rejection if the viewer were to buy anything less than what the intended woman thought was a perfect gift.
There is a pradigm shift that all successful internet marketers go through in their thinking – rather than touting their business, they’ve learned to put the emphasis on their customers – what value and benefits can they offer their customers? Most people need to be exposed to a product or service 7 times before they invest in it – email auto responders is a great way to build your list and expose your products. You can also put a newsletter opt in link on your blog to grow your email list as well.
What about taking on some freelance work to make extra money? Why not join or invest in a reliable networking company such as the Empower Network? The company can help people earn with the training they provide and it is just a simple online home-business work.

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To Your Success,
Robert Kivett rob@robertkivett.com

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