Empire Avenue barely survives in anybody's memory now, and there is a clear explanation of it in this set: a game where members buy shares in one another and complete missions, so instead of paying for retweets and likes you earn them by taking part. Prentice Byrd explains the mechanics properly, which is more than most people managed.
The rest of the practical material goes step by step. He shows you how to put a like button at the top of a post, and tells you to publish first so the address exists before you generate the code. Keyword research gets explained through the tools built for it, and paid traffic gets weighed against free traffic instead of one being quietly sold to you.
News items sit alongside, among them a rail crash and a story about a sports league hiring people who can read gang tattoos.
Thirteen posts split between instruction and headlines. Take the traffic and Facebook pieces and read them with a browser already open.