How to create SEO friendly content?

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

High quality, well optimized content is the secret to success of any online venture. Marketers spend a substantial amount of time and money on content creation and on SEO. Without SEO, you will not get traffic, irrespective of the quality of your content.

Here are some tips on how to create SEO friendly content.

The first step even before creating your SEO friendly content is to ask this question “Will it help people?” If the answer to this question is yes, your SEO frinedly content will get traffic. Spend time on keyword research. Successful marketers do so.

Use tools like Google Keyword tool to select appropriate keywords. Your keywords should be relevant. They should have more monthly searches and less competition. Avoid keyword stuffing.

Use them in such a way that they go along with the flow of your content. Use your keywords in headlines, meta tags, first paragraphs and meta description. Right use of keywords attract loads of high quality traffic.

It is very important to respect your reader’s time. Make it easy for them to know what they can expect from your content when they just glance through it. Ensure that the SEO friendly content is interesting, informative, engaging and entertaining.

It is a good idea to have a point of view. Give your opinion in the content. Avoid ambiguity. Invite people who agree with you and people who do not agree with you to share their opinion. Encourage discussion and engagement.

Good title attracts readers. They encourage readers to read further. They should tell your readers what the article is all about. A good title is a summary of your article. Avoid gimmicks in the title.

Gimmicks attract people in the beginning, but if readers realize that you are using tricks to attract their attention, they will be annoyed. They will not come back to your website. Your title should ideally have 8-10 words. If it is so it will be easy to share in social media. Never promise in the title something you are unable to deliver in your post. This will irritate your readers.

Use statistics in your content. They add to the credibility. This is the age of multimedia. Use videos, slide shows, infographics, artwork and images in your content. Text-only content can be boring.

Visuals are attractive. Use them where ever they are appropriate. It is advisable to use your own visuals. If you are using others’ visual content, ensure that you have the permission to do so. Give credit where ever it is due.

Some experts recommend that you use lists. Even search engines love lists. Lists help you to keep your post succinct. They offer you an opportunity to organize your thoughts. But ensure that you do not overuse lists.

It is advisable to use subheads, especially if you article is longer than 250 words. They should be such as to motivate readers to read further. They also help readers to choose segments that help them most. Use keywords in subheads. Subheads offer you an opportunity to rank high. Ensure that your content is shareable. Use social media buttons.

By incorporating the above-mentioned tips into your content creation strategy, you will be able to rank high in search engines, thereby attracting many visitors.

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