Need Facebook Marketing Tips? We Have Some For You

Jake Oliver Apr 24, 2013 · 6 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

There is an increase in people who find themselves using Facebook for marketing purposes; but they soon realize that they need more information and start looking for good Facebook marketing tips.

There are a lot of so called experts and gurus, offering you all sorts of advice and after you start following their advice you realize just how wrong they were. This is why I’ve decided to share some tips and strategies with you today, to help you get going and reach success.

Facebook Marketing TIPs! Make sure people know who you are when they land on your Facebook page, so getting a nice logo should be one of your top priorities.

Of course, everything starts with creating your very own Facebook page. Make sure you name it properly so that it is related to your market. Many online Facebook marketing tips state that you should get more than one page for your business and I agree with them 100%.

You shouldn’t restrict yourself to just one page, it may get deleted or banned, forcing you to start all over again.

When you create the page, you need to take good care of it and nurture it as it grows. Pay attention to what other people post as well and curate the content as much as possible. You don’t want it to get polluted with irrelevant, harmful stuff.

Facebook Marketing TIPs! People will not always want to follow your page, which is why you should give them some sort of incentive – a freebie, pdf report, promotional products etc.

You can also use the power of other people’s pages. If they allow it, you can make a post about your company on their pages and score some traffic and new visitors/followers. Note that this does not involve spamming! This is not the road I take and you will not find it among my Facebook marketing tips.

After you make the posts, it is crucial to follow their success, see what posts get shared the most and what posts get people’s attention. After you identify those posts, you can recycle them (with some changes of course) and serve them again to get even more exposure.

Facebook Marketing Tips And Frequency Of Updates

If you’ve already done some research and collected a number of Facebook marketing tips, you will find a common question which often hangs in the balance – how many updates a day?

You should be very careful when sharing posts and updates with your followers because, if you go too far, they can get a feeling you are spamming them and decide to unsubscribe.

Facebook Marketing TIPs! Organizing quizzes and pools can get people`s attention and create a buzz around your Facebook page. This may get you more followers so go for it, if you can!

If you are having troubles getting likes and shares, no amount of Facebook marketing tips will help you as much as this one – buy ads. Facebook made ads buying very easy and you can do it in a few clicks.

But, if you jump into it without prior knowledge, you might lose a lot of money (I know because I did it). Educate yourself as much as you can before venturing into something like this. And if you don’t want to learn about Facebook marketing, hire some help.

I already stated, in the previous Facebook marketing tips that I’ve shared, that you should wrap your page and your website around your topic/niche. But, this doesn’t mean repeating the same information over and over again. If you run out of things to say, look for some alternative topics, but make sure they are even remotely related to your primary topic.

Also, talk to some friends, kids, and people you work with about Facebook. Ask them what do they expect out of this platform and try to “push” your pages to that direction.

Facebook Marketing TIPs! When creating your campaigns and pay for ads, you need to monitor the conversion rate to see just how successful your campaign is. If it is successful replicate, and if it`s not change it!

In addition to pages, you can make use of a wide range of apps Facebook is generously offering. You can use EasyPromos, for instance, if you want to set up your promotions easily and without much effort.

Another great function Facebook is offering is to use Page Offers. You can use it to promote any special deals or products you have not only to your followers, but to other people as well.

You can also feature some of your followers, write something about them, make them the star of the day. They will love it and, often, share with their friends, giving you a chance to reach more people.

Communication is the basis of any successful relationship and it is at the top of my list of Facebook marketing tips. You must communicate with your followers on a regular basis. Be opened to their questions and concerns and try to address them as soon as possible.

If you find yourself drained of ideas and things to write about, you can set up Google alerts and see what is going on in your market and write about that. This is a great way to stay current, get some fresh content, and get traffic.

Facebook Marketing TIPs! Adding pictures to your pages is a must. People will be much more willing to share interesting pictures than your articles!

I already said you should use Facebook pages to promote your special deals, and you can also use them to offer coupons. You can make a contest and give coupons to the people that get you the most shares and likes.

This way you can increase your follower base dramatically for a fracting of the usual costs of advertising.

Simply put, at the basis of almost all Facebook marketing tips should be your desire to grow and give more value to people. If you work on your pages and websites constantly, and continue to provide interesting articles and engaging images, you will see more and more people starting to like you and share your page with their friends.

Facebook Marketing Tips – Following Your Competitors

When you are doing your research and creating relations to other people in your market, it is a good idea not to subscribe to the pages of your competitors directly. If people see you endorse your direct competitor, they might think he/she is more knowledgeable than you and buy their products.

Facebook Marketing TIPs! The easiest way you will get people`s attention is by giving something away for free. People love free stuff, and will gladly subscribe to your updates if you give them something free of charge.

With this said, I’m not saying you should disregard the experts in your niche. No, try to contact them and establish good relationships, they will benefit you in the future for sure.

Don’t expect success overnight. It will often take weeks or even months before you “hit it big,” so arm yourself with patience.

One of the great Facebook marketing tips I picked up over the years, is to stay current with all new updates Facebook is rolling out. Make sure you adapt to them and never let them catch you off guard. You need to be aware of whatever is going on and figure out a way to use it to your advantage.

After reading everything, I hope you realize that the main reason for marketing success is not luck. Everything has to be planned out and executed perfectly in order to maximize your earning potential. Use these Facebook marketing tips wisely and always be opened to new ones, this will give you the edge over your competitors.

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