He works a factory shift, raises children, and builds the business in whatever hours are left, and Phil Ruiz never lets you forget any of the three. That is the whole value of a hundred and twelve posts written by somebody in exactly the position most readers are in.
The honest ones are the best. He writes about failing as a father while believing he was doing everything right. He writes about a conversation with a supposedly successful leader that went badly. He asks whether growing up around migrant work makes him one, and does not resolve it neatly.
The business posts cover the same ground repeatedly: belief, lead generation through a blog, refusing to accept an ordinary life on your family's behalf, syndicating what you write so somebody finds it.
The titles are long enough to be sentences and the repetition is real. That is what daily writing over a long stretch actually looks like.
Read the fatherhood post and the one about mediocrity. Everything else follows from those two.