Between posts on generating leads and reviewing article submission software, Paul Butler keeps stopping to look at something else entirely: patterns in nature, a documentary arguing that living things respond to frequency, a genome project, a claim about Bigfoot DNA. The curiosity is real and it gives the blog a pulse the genre usually lacks.
The network marketing material itself is unromantic. He argues the work is not hard, then spends his time on the parts people actually get wrong, which are lead generation, the questions you ask while prospecting, and how to hear what a prospect is really telling you.
His piece on gratitude and anxiety is worth more than its category suggests. He treats gratitude as something that lifts a weight rather than as a slogan to repeat.
Product reviews sit alongside, on backlink creators and article marketing services, and those read as recommendations with an interest attached.
Take the prospecting and lead generation posts as the working core. Take the strange ones as the reason to keep scrolling.