Do You Need a Blog or a Website?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Do You Need a Blog or a Website?
Do I need a blog or a website?
The question every business owner should ask themselves.
As people turn more and more every day to their computer or mobile device to find information on products and services…
… you have no choice but to have an internet presence
in order to maximize your traffic and business success.
Before you decide if you should have a blog or a website, let’s explore the difference.
Generally speaking, a website is a static page, or a few pages that you have to have built for you…unless you’re a computer guru.
I say static, because they are difficult to upgrade or change without technical skills or a programmers help.
Most business owners hire someone to design a website, and have to go back to the designer to make any changes. All of which can be …
…expensive.
A blog, on the other hand, is still a website, but it can be added to or changed every day if wanted.
A blog is dynamic.
By its very nature, it grows on a regular basis.
A business owner with a blog instead of a website can add content every day if they want to.
You could ad a video of a happy customer as a testimonial, which is a good thing.
You could write an article about a new product or service you are releasing next week.
You could write a review of any product or service you provide.
Imagine a real estate agent being able to take pictures or videos of different rooms of a new listing and turning each of them into a blog post, all linked together with all the benefits of owning this home.
This gives your blog some SEO link juice. (It’s OK if you don’t know what that means, just know that it is good)…
…or…
A landscaper who takes some pictures or video of a job he just finished, and a video testimonial from the person who hired him/her.
Imagine posting pictures of jewelry or any product you create?
How about a pastor who can put each of his/her sermons on their blog each week so no one in their congregation misses it. And that one family who was looking for a new church who stumbles upon that sermon and resonates with your message, and joins your church.
The amount of examples I could give are endless.
So to answer the question; do I need a blog or a website?
It’s a no-brainer. A blog is a much better way to get your message in front of the eyes of the people you want to speak to. Whether to sell, or to just speak your message.
And if you want more simplicity, you can get a viral blogging system that is done for you, and is as easy to set up as a Facebook account just by clicking on the banner below and watch the video.
Prosperity & peace,
Patricia Montoya