He watched people on stage who made it all look effortless and assumed they knew something he did not. What he eventually decided was that the difference lay in a system pulling the right people toward them rather than in any secret inside the speech. Alek Petreski writes that post himself, and it is the only one on the blog with his own voice in it.
The article marketing material is syndicated and repeats, though a few instructions are worth keeping. Open with something that stops a reader, since most people decide within a couple of lines. Read the rules of each directory, because they differ. Do not repeat a keyword more than a handful of times, or the reader and the search engine both lose patience.
The email and affiliate posts cover familiar ground.
Read his own post first, then take the article instructions as a checklist rather than as reading.