Features against benefits is old ground, and the post on it here does the practical version: what a thing has set against what it does for the person holding it, and why an offer falls flat when you only ever describe the first. Adrian Durning pairs it with a piece on using your own story rather than borrowed enthusiasm to make something people want.
The longest post reproduces a famous recording about what happens to people who stop thinking, quoted at full length rather than summarised, which is either generous or lazy depending on whether you have heard it before.
Another lists everybody on his team who finished a seven day challenge of twenty four videos, name by name, and it reads exactly like an internal noticeboard left up in public.
Ten posts, several written to motivate rather than to teach. Read the features piece and the story piece together, since the second explains how to deliver the first.