Hating the phone is a perfectly good reason to learn to write. That admission sits behind this blog and makes the copywriting posts more convincing than any credential would: after a year of bad sales copy she worked out a format that let people buy without her having to call anybody.
The instruction starts where it should, with the headline, and asks what makes you pick up a newspaper or click a link at all. Then it moves through structure, and through the recognised weapons of influence, treated as tools you deploy rather than tricks you get away with.
Her article marketing piece describes reaching the top of a search result with a free method and explains the steps instead of teasing them.
She also questions the passion advice everybody repeats, pointing out that most people cannot name theirs, and that the ones who reach their goal often end up bored.
Read the copy posts in order if writing is what stands between you and a sale.