Every company Nathan Watson examined turned out not to be a scam, and after the fifth one the pattern becomes the story. He takes a name people were searching for alongside that word, sets out how long the business has existed, where it trades, how many distributors it has, and concludes that the rumours are unfounded. The research is real. The verdict never varies.
Read them that way and they still have value, because the background sections tell you things a company page will not.
The practical post is a step by step setup of an email service, written after he went looking for the same tutorial and found the existing ones frustrating. It is patient, numbered, and assumes nothing.
There is also a short piece naming three reasons a blog gets no visitors, one on what article writing does for trust, a film review, and something about buying gold in an online game.
Nineteen posts. Take the email setup if you are stuck, and the company backgrounds while ignoring the conclusions.