Internet Marketing Basics 101

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Many struggle with understanding what internet marketing is and what their main objective is in internet marketing. This is a blog post to simplify the process so if you are new or struggling you know exactly what you should be doing. This is the internet marketing basics.

This blog post will get the principles that will be the same no matter when you are reading this blog post.

Internet Marketing Basics: The Objective

What is the main objective in internet marketing basics?

It is getting people to a website. This is a sales page that encourages the visitor to buy a product or service. That is all. The more people you get to that website the more sales you will make.

I recommend using what is called a capture page (sometimes a squeeze or splash page) that captures or gets the visitor to enter information before they go to the sales page.

Most will not buy on their first exposure to something. However, if you get email or phone number you can follow up that person. There is a lot of truth in the saying, “Money is in the follow up.”

Anything you do in internet marketing should be getting people to that sales page. In the beginning, you should have a “whatever it takes mentality” and start taking action.

As you get more experience and you learn marketing strategies you can get more efficient and effective at what you are doing. It is more important in the beginning to just take action and do whatever it takes to get people to your sales page.

Some Problems With Internet Marketing Basics

I know what I wrote above is very simple and it is. What some run into the problem of is conversions. Either getting people to enter their email or information in the capture page or the sales page converting into sales.

Let’s look at the most struggle with, the capture page. If you are new use the ones that is provided to you. Start learning how to make your own. There are many courses and software that can help you to this.

I tend to create capture pages in Aweber (they are not that pretty, but are effective). I copy a lot of the Empower Network capture pages;-) It works very well.

The most important page is the sales page. This can be a long page (a lot of scrolling) or a video or combination of both. I just use the one that is in Empower Network (it is hard not to buy if you a person watches that video). Click here and put in your name and email to watch that video.

It is always worth learning a few basics (you can study the video for Empower Network) and make your own.

If you search Google you can find free information and courses that will show you how to create capture pages and sales pages.

Of course, you can outsource the sales video and capture page and pay someone to create them for you.

That is the other option.

Internet marketing basics is getting as many people to your capture page (or sales page) as you can.

-David

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