Brené Brown TED Talks

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

I don’t watch a lot of the TED Talks, but I usually do like them when I get a chance to listen it. It is a chance to listen to someone who is an expert in their topic. About a year, I watched the Brené Brown TED Talks. It has since been my favorite one out of the ones I have watched.

Below I will discuss some things I liked about the Talks(there is more than this in the videos). Also go into why this matters if you are trying to market anything.

On Facebook, I do follow some well known marketers (some may call them gurus). I was just scanning through the updates on Facebook and seen Jonathon Budd highly recommended Brené Brown’s book Daring Greatly. After watching her TED Talks did buy the book.

You can pick up here on Amazon by clicking here. 

Brené Brown has done at least two TED Talks and I think they are two of the best ones I have seen.

If you do not know Brené Brown is what she calls a shame researcher. Her research includes collecting stories from people about shame and other related topics. In the stories she tries to find a common thread through the stories that give some insights that can help people live life more whole hearted.

One characteristics of people who lived life in what she calls whole hearted had one belief that being vulnerable is required to have connections.

1st Brené Brown TED Talks

There is a lot in this 20 minutes.

One thing about Brené Brown is she is a great story teller. Many of her stories are humorous and others point out some key points.

Some things that stood out to me in the video above is that connection with other people are why we are here, and this is what give purpose and meaning to our lives. This is what every strives for, it is just how we are wired.

A very basic definition of shame is the fear of being disconnected. This is where we get the feeling of I am not good enough, I am not (fill in the blank) enough. The thing that underpinned this was vulnerability, and in order for connection to happen, we have to allow ourselves to be really seen.She took all the stories, interviews, and evidence and divided them into two groups. What she found was that the people who had a strong sense of love and belonging and those who seems to always struggle for it. The thing that separated these people was simple, those who had a strong sense of love and belonging just believed that they were worthy of love and belonging.Another thing they had in common was how they felt about vulnerability. They felt it was necessary and totally embraced vulnerability. This is essential to make a real connection with anyone.

The way many deal with vulnerability is they numb it. Unfortunately, you can’t selectively numb one emotion. When you numb vulnerability, grief, shame, fear, and disappointment we also numb joy, gratitude, and happiness. This sets up a very dangerous cycle because we start looking for purpose and meaning and then feel vulnerable.

One way we numb is addiction, but we also make everything that is uncertain certain. I’m right. You’re wrong. Shut up. That’s it. You see this a lot in politics today and also religion.

I love her last part of the video:

But there’s another way, and I’ll leave you with this. This is what I have found: to let ourselves be seen, deeply seen, vulnerably seen; to love with our whole hearts, even though there’s no guarantee — and that’s really hard, and I can tell you as a parent, that’s excruciatingly difficult — to practice gratitude and joy in those moments of terror, when we’re wondering, “Can I love you this much? Can I believe in this passionately? Can I be this fierce about this?” just to be able to stop and, instead of catastrophizing what might happen, to say, “I’m just so grateful, because to feel this vulnerable means I’m alive.” And the last, which I think is probably the most important, is to believe that we’re enough. Because when we work from a place, I believe, that says, “I’m enough,” then we stop screaming and start listening, we’re kinder and gentler to the people around us, and we’re kinder and gentler to ourselves.

You can read the complete transcript of her TED Talks by clicking here. 

Why does this matter if you are trying to market and/or make money online?

Unfortunately, some in online marketers is not real. They see others marketing their results, so they make up some results. They may get some results, but it will be short lived.

Marketing relies a lot on connections. This is what good marketers learn to do fast is build a connection with you, because if they do you are more likely to buy or at least listen to your message. Without any connection, the chances of having a repeat customer is unlikely.

The one thing I appreciate about Empower Network and following people like David Sharpe and David Wood, is to be yourself. You don’t have to be like other marketers.

This is very liberating, but can be scary and puts some in a very vulnerable situation. What if people reject me or what I am selling.

This leads back into the Brené Brown TED Talks.

The second Brené Brown TED Talks

She goes over some things that happened after her first TED Talks and goes more into shame.

If you enjoyed both of these TED Talks, be sure to check out her book Daring Greatly. You can get it here on Amazon.  In your favorite format.

What is your favorite part of Brené Brown TED Talks? Leave a comment below.

-David

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