People make search optimisation sound technical and overwhelming, and Mike Moore's argument is that the difficulty is mostly vocabulary. Learn what the terms mean and the rest becomes a list of ordinary tasks. Social profiles, submitting your site, classified listings, comments left in the right places.
The keyword posts are the more useful half. Longer phrases are easier to rank for and bring people who already know what they want, which is a better trade than chasing something broad and losing.
His Facebook advice contains a good detail about pacing. Do not save up content and publish it all at once, because a reader swamped with everything on one day finds nothing at all.
Then, without warning, there is a list of birthday songs on video and two reviews of a home fitness programme.
Read the keyword posts if you have been aiming at phrases everybody else is aiming at, and the backlink ones if the word itself still makes you nervous.