Beef gets sold to you in three grades and only one of them is described honestly. Mike spends much of this blog on that distinction: conventional herds finished on genetically modified feed and hormones, organic operations that closed the worst gaps while most of them ended up owned by the same conglomerates, and the beyond organic standard he prefers and sells.
He follows the food fights as news rather than theory. One post follows an Ontario dairy farmer who risks years in jail for selling raw milk. Federal inspectors remove sheep from a co-op farm and the sheep then go missing. A hidden camera walks a natural foods chain to find out what the labels are actually promising. Sugar gets treated as the thing you eat every day without ever counting it.
He does sell. There are product posts on a whey cleanse, on ranch roast and on beef jerky, plus promotion for the company he belongs to, and those read as sales copy.
The reporting is the reason to stay. Come here if you have started reading labels and cannot tell which of the words on them mean anything.