You built a capture page, sent people to it, and now you cannot tell whether anything happened at all. Michael Mendrin takes that frustration seriously and answers it with tools rather than encouragement. Shorten the link so every click gets counted, put an autoresponder behind the form, and read real numbers instead of guessing from how busy the week felt.
He is unusually open about wasted effort. He set himself a daily target for leads and sign ups, ran at it in every direction for weeks, and was ready to give up before realising he had complicated something simple and had never actually believed it would work. That admission sits under the training posts and improves all of them.
The backlink and article writing material answers beginner questions plainly. What an inbound link is. Why the appearance of an article affects whether search engines rank it.
He also reviews a publishing tool by asking outright whether it is a scam, and he covers rib protectors for riders, which arrives from somewhere else entirely.
Take the tracking post if you are sending traffic somewhere blind.