Steven Settipani writes plainly about the tradeoffs in online marketing rather than pretending there is a free shortcut: building backlinks costs either your own time or someone else's, he argues, comparing it to the honest answer a race car builder gives when asked how to make an engine faster.
He is also candid about a real risk most marketers underplay, describing his own account getting banned from Facebook and Google+ under policies he found vague even after appealing, and warning readers that a personal Facebook page used for business promotion can be deleted entirely without much recourse. A post on learning from Warren Buffett moves past the usual investing cliches into his broader framework for evaluating a company's competitive advantage.
A video pitch about a hidden money making opportunity breaks from this more grounded tone, leaning on urgency and vague testimonial language instead of the specifics found elsewhere on the blog.
The backlink and Facebook ban posts carry the most honest, specific writing. Treat the money tree video with real caution.