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Steven Settipani

Steven Settipani writes plainly about the tradeoffs in online marketing rather than pretending there is a free shortcut: building backlinks costs either your own time or someone else's, he argues, comparing it to the honest answer a race car builder gives when asked how to make an engine faster.

He is also candid about a real risk most marketers underplay, describing his own account getting banned from Facebook and Google+ under policies he found vague even after appealing, and warning readers that a personal Facebook page used for business promotion can be deleted entirely without much recourse. A post on learning from Warren Buffett moves past the usual investing cliches into his broader framework for evaluating a company's competitive advantage.

A video pitch about a hidden money making opportunity breaks from this more grounded tone, leaning on urgency and vague testimonial language instead of the specifics found elsewhere on the blog.

The backlink and Facebook ban posts carry the most honest, specific writing. Treat the money tree video with real caution.

Free Ways to Add Backlinks to your Website or Blog

Oct 22, 2013 · Steven Settipani
Asking “how to add backlinks” is like asking “how do I make my car faster?” Your race car builder always has a simple answer: Horsepower costs money. How much do you want…
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Rock Solid Business Plan and Strategy for Social Media Marketing

Sep 20, 2013 · Steven Settipani
Ever heard the saying “Failing to plan is planning to fail?” That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is…
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WARNING !!!! Facebook Will Delete Your Personal Account If You Use it for Promoting Your Business.

Sep 10, 2013 · Steven Settipani
Facebook Can Delete Your Personal Account If You Do Any Business Promotions.   Many of us in the industry are using social media in some form or another. It’s a great tool…
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Do you want to as Rich as Warren Buffet…..then stop thinking like a Poor Man

Sep 2, 2013 · Steven Settipani
Here are three things I’ve learned from following Warren over the years: 1. It’s not just about investing. The first thing people learn from Warren Buffet, of course, is how to think…
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Is there really a Money Tree? Yes if your not Blind to Opportunities

Aug 19, 2013 · Steven Settipani
  You have to Watch this Video, (below) and seriously look at the different reactions. http://www.gogvo.com/evp/video/193293/Is-there-really-a-Money-Tree This video is truly an amazing testimony on how people are so blind to opportunities, even…
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Facebook and Google + Social Media or Socialism or are they Playing God ?

Aug 14, 2013 · Steven Settipani
Facebook, Twitter and Google + are undeniably the top three of the Social Media sites. Yes there’s a stable of other notables such as Delicious, Digg, LinkedIn, and YouTube to name a…
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