maxgarza – Empower Network

maxgarza

maxgarza curates other people's research more than sharing personal experience, built almost entirely around the argument that mobile marketing is the one thing most businesses still underestimate. Posts cite an Entrepreneur.com piece questioning whether traditional advertising is dying, a Comscore report on the share of web traffic coming from mobile devices, and industry projections for how many consumers would soon be searching from their phones every month.

The strongest independent thinking is a short, honest post admitting that most businesses using social media never see a meaningful return from it, and that too many marketers get stuck in the mechanics of posting rather than connecting any of it to an actual revenue strategy. That kind of self criticism is rarer than the surrounding posts, which mostly restate statistics from outside sources without adding much beyond a headline comparing mobile growth to a Godzilla movie monster.

None of the posts describe maxgarza's own campaigns or results. This works better as a digest of what industry analysts were saying about mobile marketing than as a personal account.

Read this for a summary of the mobile marketing argument as outside experts were making it. Look elsewhere for a first hand account of putting any of it into practice.

Is Traditional Advertising Dead?

Apr 10, 2012 · maxgarza

I recently came across an article titled “Is the End Near for Traditional Advertising?” (Entrepreneur.com) that was written by – MIKAL E. BELICOVE and it really drives meaning into the Mobile Media…

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What’s Hot and What’s Not in Content Marketing.

Apr 10, 2012 · maxgarza

I came across a very interesting article that was written by – SUSAN GUNELIUS. She espouses the Trends that are very HOT and NOT so hot in Marketing as far as Content…

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The Mobile Web is growing faster than Baby Godzilla.

Apr 9, 2012 · maxgarza

The Mobile Web is growing Faster than Baby Godzilla. An older report published by Quantcast shows the mobile Web grew 110 percent in the U.S., and 148 percent worldwide in 2009. The…

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Have Big Dreams and Learn that Life will knock you down sometimes.

Apr 7, 2012 · maxgarza

Today I learned an amazing lesson, Life is not always Fruit Loops, Rainbows, and Promises of Adulation. People are afraid to Dream Big because of failure. We will all FAIL in Life…

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Mobile Media Fails and Better Tactics…

Jan 2, 2012 · maxgarza

Mobile Media is exploding in 2012, this will be the year that everyone launches their Mobile Media Campaign or get behind early adopters and have to play catch up. We have many…

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Using Mobile Media Best Practices for 2012..

Dec 26, 2011 · maxgarza

Season’s Greetings to all my wonderful friends and family members, I have decided to write a Blog Post on using some Best Practices for Mobile Media and Social Media in 2012. There…

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