Mason Waclawski knows hurricane protection from the contractor's side, and it shows in the posts that matter most here. He explains exactly what to get in writing before signing with a hurricane protection contractor, down to the manufacturer name and glass configuration rather than accepting a vague description like impact window, and he calls out companies marketing ordinary window film as hurricane protection when Florida law explicitly does not recognize it as approved storm protection.
The technical post on impact resistant glass is equally specific, describing the plastic interlayer bonded between two panes and explaining how the assembly is tested by gluing it into a frame and impacting it directly, the kind of detail that only comes from someone who deals with the product daily.
Two posts break from all of this. A reposted CNN story on North Korean nuclear threats has nothing to do with hurricanes or marketing, and a self mocking piece calling himself the Internet Marketing King reads as a joke about self promotion rather than a serious claim.
Read the contractor and window film posts if you are actually buying hurricane protection. They are more useful than most manufacturer literature.