Getting more web traffic…part VIII.

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

 Here we go with the next part of  getting more web traffic….

Offer a book for sale at Amazon.com. The thought of this may sound ridiculous, but it’s not as difficult as you think! You can have books printed on demand at cafepress.com, Lulu.com or you can even print and bind them yourself at your local copy shop. To generate traffic with this idea make the title of your book a URL (including .com at the end). When people see the title they’ll be interested in learning more and visit your site. This doesn’t have to be your main site, it can be a different URL that you use to capture traffic and then feed it to your main site. Just make sure you give people a good reason to continue on to your main site!

Swap articles with other site/list owners. One of the best ways to get traffic is to write informative articles and allow others to publish them in their newsletters and on their sites. Take this one step further and combine it with a joint venture. After all, most list owners also publish articles and want exposure just like you. Offer to promote their articles in exchange for them doing the same.

Make your ezine ads even more powerful using a viral lead generator. Instead of advertising something for sale in your ads, use them to give away an eBook, special report or free software application as a way of generating leads.  If it’s something that prospects can pass around to their friends you’ll create a viral effect that will continue to produce traffic long after the ad is forgotten!

When targeting publications for your articles, or for paid advertisements, look for ones that maintain online archives. Doing so will mean you’ll get continued exposure when people read through the past issues. And it’s another link to your site, which the search engines love!

Create an advergame specific to your site. Advergames are small online games designed to drive traffic to your site based on their entertainment value. As their name suggests their purpose is to advertise your website, product or service in a fun way. If you design one that becomes popular it can create a substantial amount of traffic to your site. Make the most of this by requiring people to give their name and email address before they can play so that you can follow up with them later. The best part is if your game is fun and unique people will tell everyone they know. What a great viral technique!

Put together a package. Customers like to purchase packages, especially if they’re getting a deal. Use this your advantage by putting together a joint venture that provides customers with a package consisting of multiple products and services. For example you could have a complete eBook creation package which includes partners that offer information on writing an eBook, a website template and an eBook cover designed by a professional. Have all of the partners promote the main sales page, which includes links to all of the participating sites. This will provide a revenue stream as well traffic to your site. If you’re the one organizing the joint venture you can get added exposure by hosting the pages at your domain. A lot of people will check out your main site once they arrive at the package page out of curiosity.

Get the most out of paid ezine ads by using them to gather email leads ‘ rather than sell your products and services. If you offer something for free in exchange for a prospects name and email address, you’ll be able to follow up with that person indefinitely. Rather than seeing your ad only once they’ll see it repeatedly. To make this strategy work give something away that is of value and use your follow up emails to build a relationship with these prospective customers – not give them a hard sell. Once they trust you and see you as an authority in your industry, the sales will come.

The next part on getting more web traffic please go here.

Cheers.

Maroschief.

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