Video gets more attention on this blog than any other channel, across half a dozen posts on getting noticed, taking the work further and pairing it with social platforms. That emphasis is the only real editorial decision visible in a library that otherwise covers the standard ground.
Two specific instructions survive the general tone. Do not interfere with the cookies your visitors are carrying, because most people can tell and they resent it. Tell your readers you are using affiliate links, and present it as an opportunity for them rather than as a confession.
The search posts make a sensible point about not trying to master everything at once, since the field has too many parts to hold in your head in one go.
Boxed tips interrupt every paragraph, which is either helpful or maddening. Mayo Best Junior never argues with any of it, and the writing carries no story at all.
Look up the channel you are attempting and take those two instructions with you.