Reading aloud to a baby feels pointless until somebody explains what it is doing, and Liz Delaney takes four posts to explain it: talking to your baby, reading to your baby, reading aloud, then teaching a child to read. Parents who suspect they are already too late will find the sequence reassuring and specific.
A second series follows coping with cancer across several parts, written without brightness and without despair. It is the part of the blog that will matter most to whoever needs it.
The marketing material fills the other half. Squidoo lenses get a step by step build, Twitter and LinkedIn get plain introductions, list building runs to three parts, and one post argues about the best hour of the day to send an email.
She writes from Australia, which surfaces in a piece about ANZAC Day and another about the racehorse Black Caviar, and those give the blog its accent.
If you came for traffic, start with the list building series. If you came as a parent, start with the reading posts.