Chapter 6 | Creating Your Own Information Product

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Creating your own information product is the most powerful way to build a database. However, many internet marketers get anxious about writing their own information product and they prefer hiring a writer for the job rather than doing it themselves.

Although, there is no harm in hiring writers but you can derive additional benefits by writing your own information products. You know your target customers better than anyone else and therefore you can pinpoint your focus on your customer’s desires. Not only will it allow you to get closer to your customer’s concerns than ever before but it will also enable you to get a strong grasp of every aspect of your business.

Writing information products appears overwhelming unless you start doing it. When you start writing you will be astonished to discover how it clarify your thoughts and stretches your mind by providing you a new perspective on things. Writing triggers creativity. Whatever is on your mind, just start writing. One thought will lead to another and you will soon start making connections between ideas that have no apparent connection at all.

You need to stay committed to writing and you will be surprised to see the result which is always a fresh view of a topic. Creating your own information product is not a rocket science but here are few proven tactics for simplifying and speeding up the writing process:

Avoid editing

While writing first draft, forget worrying about spelling and grammar. Content is all that matters at this stage. Think about what your readers would be interested in and inspire yourself to write something that they find useful. Mistakes in your spelling and grammar can be corrected later by a proofreader or a friend. Never try to edit what you have written until you have finished your draft.

Set a deadline

Set a deadline and stick to it. Setting a deadline for completing a new information product will not only make you more self-disciplined but also give you a heightened appreciation for the value of every minute in the day.

Time Management

Time is valuable and you know it. Maintain your focus like a laser beam while writing and try to complete your writing project ahead of schedule. Time management skills that you will develop during the writing process will spill over into everything you do as an internet marketer.

Free-writing

Practice the technique of free-writing. It will help you keep up with your thought processes and allow you to write much faster. The faster you write, the more closely you will be able to pattern your sentences after your thoughts. Do not interrupt writing process to check and correct mistakes. You will lose the stream of thoughts and it will take the joy out of writing.

Stop making excuses

If you do not want to write, there are plenty of excuses you can put forward like you are not skilled enough for writing; you do not have enough patience or endurance to write; you don’t have enough time. Writing own information products is not at all a difficult task and these are just lame excuses for not starting. It is time that you stop making excuses.

Aforementioned tactics when put into practice will change your outlook, the way of thinking and acting. You will start innovating and seeing old topics in new light. You will be amazed to see how your new skills carry over to the way you work enabling you to see things with different perspective and improve not only your business system but every other aspect of life.

Believe in yourself that you can do it and give it an honest try. You will be pleased to discover that writing your own information product is easier and enjoyable than you thought.

It is certain that you can do what you want to do. The desire to do it is proof that you have within you the power which can do it. -Wallace D. Wattles