Chapter 3 | Build Your Database Now

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Do not wait for a change of environment before you act; get a change of environment by action. – Wallace D. Wattles

One of the finest ways to establish yourself as an expert is by giving away free information product to your first-time visitors in exchange for their e-mail address. When you are given the permission to follow-up by your visitors, you are on your way to build a bond of trust.

Offering an information product designed to generate leads is the best way to build your database. Just find out a product idea that you feel passionate about. Bind it into your current business model and you have the topic for a great information product.

Hobby is an activity that you like to do in your leisure time. It naturally fills you with enthusiasm and you don’t have to force yourself to make an extra effort. Working on a product that is related to your hobby is the easier way to kick start online business.

An article could be the source of inspiration for writing an eBook. If you have already written something, you can leverage it to create additional information products. Likewise, a series of articles or reports can be reworked and presented as an eCourse or a series of webinars.

However, there is nothing to worry about even if you have no experience of writing anything for publication on the internet. Begin by asking few questions to yourself. What are you passionate about? What do you know about it? How can you help people with your knowledge? How have you helped people in the past? Get an honest feedback from your family and friends. Think about how you can package what you know or do.

Once you have discovered the product that you can market and sell with enthusiasm, you will find it easy to write about it with passion and conviction.