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Carol

A single parent of biracial children watches an Olympic gold medallist criticised online for her hair rather than celebrated for what she did, and writes about it with visible frustration. Carol makes that personal without making it only personal, and it is the strongest thing on the blog.

Her piece on a fast food chain and a public argument over its founder's views comes from somebody who had only recently become a customer, which gives it an unusual and useful distance.

The marketing posts cover building a page that turns visitors into leads, and they carry a conversion figure belonging to her own experience rather than to any promise.

There are only four posts here and two of them concern the news, which tells you where her attention was going, and the marketing pair reads as an afterthought beside them.

Read the piece about the gymnast. It is the one where she had something of her own to say.

Creating a Capture Page that Converts!

Aug 14, 2012 · Carol
Creating a Capture Page that Converts! Creating a capture page that converts well is extremely important to anyone that is attempting to market a product online.  A capture page is the doorway to…
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“I’m the underdog and I’m black”…Gabby Douglas

Aug 4, 2012 · Carol
As a single parent of bi-racial children, I celebrated Olympic Gold Medalist Gabrielle Douglas’s accomplishments last week and even felt it was important to note that she was the first African American…
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Chick-fil-A Controversy

Jul 27, 2012 · Carol
Chick-fil-A Controversy Trending topics today include the recent Chick-fil-A controversy that seems to be the latest battle waging in social media.  As a Midwestern transplant to the sunny Florida Gulf Coast, I…
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Generating Leads Online Doesn’t Have to be Difficult!

Jul 6, 2012 · Carol
  Anyone attempting to market an online business knows that the single most important task is creating a niche market and driving those leads to your “squeeze” or “capture” page.  If you’re…
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