A single parent of biracial children watches an Olympic gold medallist criticised online for her hair rather than celebrated for what she did, and writes about it with visible frustration. Carol makes that personal without making it only personal, and it is the strongest thing on the blog.
Her piece on a fast food chain and a public argument over its founder's views comes from somebody who had only recently become a customer, which gives it an unusual and useful distance.
The marketing posts cover building a page that turns visitors into leads, and they carry a conversion figure belonging to her own experience rather than to any promise.
There are only four posts here and two of them concern the news, which tells you where her attention was going, and the marketing pair reads as an afterthought beside them.
Read the piece about the gymnast. It is the one where she had something of her own to say.