Tommy Boy turns out to be a sales lesson, and Kimberly Olsen makes the case from the sofa on a sick day. Wanting a sale too badly is exactly what kills it, and a scene where a man wrecks his own pitch by caring too much lands harder than most training does.
Forrest Gump gets the same treatment. He starts running for reasons of his own, people fall in behind him without being asked or told why, and she uses that to work out what actually makes anyone follow somebody online.
The blogging posts are more conventional and still worth having. Seven steps for getting people to look at a post. Article marketing handled as a craft where the piece has to reach something the reader already wants rather than deliver facts correctly. A repeated insistence that businesslike language has its place and that the place is small.
She writes about being called out of a crowd, and about driving across seven states in two days, and those pieces tell you what the training posts cannot.
Watch the film posts first. They teach the same thing in half the time.