A list of Sephardic surnames, compiled because Spain opened a route to citizenship for descendants of the Jews it expelled, is not what you expect on a marketing blog. Ken Beckford put it there alongside a post tracing his own family name through slavery, and those two pieces make the blog worth finding.
He writes from Brooklyn about the music he grew up with, and one post about hearing a particular hip hop track as a teenager on a local video show turns into a question about what you actually want from your working life.
He is blunt about the industry he is in, particularly about mentors who are not doing well themselves and about recruiting relatives into things.
There is a piece on fasting as a route to health, and a report of an actress stopped and searched by police.
Read the surnames post if any of that history touches your family, and the joining post if you want somebody who will tell you what did not work.