Put your core principles into practice, because acting consistently with what you say you believe is what actually builds self esteem. That is the clearest idea on the blog and it comes from the self improvement writing rather than from the business posts.
The home business material stays practical about setup. A website can be assembled in a day, the only unavoidable cost is registering a name, and that is a smaller barrier than most people assume before they look at it.
One post promotes a system with specific claims about how many visitors turn into sales, and those numbers belong to somebody else's experience rather than to any promise. Read that one as advertising.
There is a piece about not having enough money that is more sympathetic than its title suggests, and it addresses somebody genuinely stuck rather than somebody hesitating.
Take the self improvement posts. Those are far less interested in selling you anything than the rest of the blog turns out to be.