He reposts other people's articles and credits them by name at the top, which almost nobody in this line of work bothers to do. That small honesty tells you something before you read a word of the advice underneath.
The best of it defines content marketing against its opposite. Rather than blanketing everybody with advertising and interrupting people who were busy doing something else, you publish something useful and let the people already searching for it arrive. That distinction gets stated plainly instead of assumed.
Another post says to keep older articles alive by adding links to newer ones, because a reader who notices a dated piece leaves the site immediately.
A short run covers social networking sites, including specialist ones built around a single interest, and one asks when hiring a search agency actually makes sense.
Twelve posts, plus one about Christmas food ending a diet. Read the content marketing one first.