He gives you his parents' names and the years they were born, the county each came from, and the fact that he was the last of four children and the only son. That level of detail is rare in this company, and the memoir posts are what make the blog worth opening at all.
He also warns about misleading advertising, which takes some nerve in a business surrounded by it, and tells readers plainly to be careful about what they let themselves believe.
The practical writing concerns attention. Seven steps against putting things off, a two part piece on staying focused, and an argument that estate agents who simply pay somebody for a website have missed the point, since being online is not the same thing as being found.
Weekends get comedy, built around two British performers he clearly grew up watching.
Fifteen posts. Read the Enniskillen one for the person, and the advertising one before you believe anybody.