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Jeff Crosby

A tiger in a zoo carries all the speed and strength it was built for and has nowhere at all to use any of it. Jeff Crosby reaches for that image to describe his own week, then admits he still feels like the tiger while he is typing.

Most of these posts orbit a mobile phone venture he joined before it went national, and he writes about it the way people write about a team they support. He counts down the days to launch, concedes the growing pains, and wonders aloud whether the public is ready. Read them as advocacy, since that is exactly what they are, and the enthusiasm is at least honest about being enthusiasm.

The better writing sits underneath. A summer spent as a nine year old in a small town on the French coast becomes an argument about noticing your life while it happens instead of understanding it later in hindsight. Another post asks what purpose actually means and declines to hand over a tidy answer.

Start with the purpose post rather than the launch ones, particularly when freedom is a word you keep using and cannot define.

Solavei: Are We There Yet?

Sep 15, 2012 · Jeff Crosby
Are we ready for Solavei? We are just around the corner from the nationwide launch of Solavei. Actually, we are just about 6 days, 3 hours and some change from the big…
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What Do Solavei and Southern France Have In Common?

Sep 13, 2012 · Jeff Crosby
The most obvious answer to this question is nothing.  Southern France and Solavei have absolutely nothing in common.  Well, it may appear that way on the surface, but if we dig a…
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Solavei and the Hunt for Freedom

Sep 11, 2012 · Jeff Crosby
Solavei: The Chase for Freedom Have you ever been to the zoo?  Have you ever wondered what it feels like to be caged and not allowed to go where you want, and…
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Solavei: A Real Game Changer

Sep 10, 2012 · Jeff Crosby
Have you ever wondered what you future will be like?  Of course you have, who hasn’t? Where will you be living? What will you be doing?  Will you be rich or will…
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Solavei: GET IN THE GAME

Sep 8, 2012 · Jeff Crosby
Solavei: GET IN THE GAME Football season is upon us and for many of us, me included, this is our favorite time of year.  The weather begins to cool down, the anticipation…
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Finding Purpose in Life. The Path to Becoming.

Sep 6, 2012 · Jeff Crosby
All of us struggle with finding purpose in life.  Some of us wander through life with little or no direction and others  seem to have purpose, but most people feel as though…
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