Prospecting With the Drop Card System
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Prospecting is a simple business. It is basically advertising your business to the masses. The end result of prospecting is predictable. Sales will occur. Your income will grow and so will your business. The problem people have is they don’t know how to prospect which is really advertising your business.
Therefore, prospecting is a continuous action with a predictable continuous result. Results like the increase of sales, increased revenue generation and growth of your business. The other part of prospecting is this. If you don’t prospect and advertise your business the result is also predictable. No sales, no income and no business.
Which would you rather have? I thought so. Here is a simple system which works and can get a huge amount of advertising out for your business at literally no cost with a near 100% open rate.
The name of the system I am speaking about is called the Drop Card System. The drop card system is literately taking a business card which is advertising your business. Much like you would see in a publication, newspaper or a form of on-line Social Media advertising called “Banner Advertising.”
I use a regular business card and advertise two things. My on-line Printing business and on another card I advertise for people to work in my business a “Help Wanted” card. Both cards are highly effective in a few major areas.
1) Prospecting: Prospecting is mainly advertising your business to the general public. The more advertising I place for people to see the more people will be attracted to it and seek more information. With the Drop Card System I am able to place 200 cards a day into the hands of potential customers or potential help to build my business. If I placed 200 cards 5 days a week or 1,000 cards a week into the hands of people. I will have 6-12 new sales and customers a week. This is a predictable and proven result.
Why is the Drop Card System so effective? It is effective because of two reasons. First, the customer is looking at the advertising for your business and taking the advertisement with them. It is a proven fact, if a prospect sees your ad for more then 5 seconds they are more likely to call or get on-line for more information about your product or business.
The second reason the Drop Card System is so effective. It starts to build a relationship with the prospect. Even a short encounter of less then 30 seconds the prospect can connect with you and your business. The prospect 1) knows you are a real person with a real business. 2) Customers don’t by products just to buy them. They buy products because the like and trust you and your recommendation.
Think about what you see everyday. You can drive anywhere and see advertising from huge billion dollar businesses to small businesses. You see that advertising everywhere. Big business knows you have to keep advertising and keep your product and business in the view of prospects. Businesses have to prospect everyday 24/7/365. It is all a numbers game. The more people who view your prospecting ad the more people will call or get online for more information. This is what makes the Drop Card System so effective.
2) The amount of advertising multiplies. If I have 100 Independent Sales Representatives (ISR) placing 1,000 of my businesses ads in people hands every week that is 100,000 potential customers seeing the ad for my business. That is a 100% open rate. If I have 100 ISR’s placing 1,000 cards a week that is 100,000 ads being seen by 100,000 potential customers.
I already know if my ad is seen by 100,000 people a week I will have 900 sales a week. This is why the Drop Card System is not only effective it levels the playing field for small business owners. With a half page ad you can expect more of the 400,000 subscribers will view and call the prospecting ad but not all the subscribers will see your ad. If they don’t see the prospecting ad they can’t call for more information.
With the Drop Card System 100% of the people who take a card see the prospecting ad the rest is predictable and it doesn’t cost me thousands of dollars to advertise or prospect. New sales will result. I have ISR’s who make 5 figures a month simply for going out an hour a day and placing 200 business cards advertising my business to prospective customers. You can do the same.