Nobody wants to be the person pitching their own family, and Jaered Besse opens with that discomfort rather than working around it. His answer is to learn from people who do it differently rather than to push harder, and it sets the tone for a blog largely made of company reviews.
Those reviews cluster around juice and nutrition businesses, and each asks the same questions: what is actually being sold, what does the compensation plan reward, and what do the reviews already out there conveniently leave out.
He also reviews a link building plugin honestly, explaining why a search engine ignores a site with nothing pointing at it and where an automated tool stops being useful.
Two posts sit outside the industry, on radiation and on obesity, and both are argued more forcefully than the evidence offered supports.
If somebody has invited you into a nutrition company, read his review of it before you read theirs.