When You Know Your Audience You Can Move Them to Action

Jackie Lee Feb 1, 2013 · 4 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Want to know how to move people to action? Know them. Know your market.

Tonight my husband got home from work, and got on the computer. I sat down in the chair next to him, frustrated, having trouble getting my kiddo out of the tub.

I watched him scroll through a website. It’s an auction site. All the ads looked the same pretty much… selling the same thing… but different.

Then as he scrolled down, one ad jumped out at him, and he clicked without a second thought, even with me sitting right there.

Look to the left… can you guess which one it was? No it wasn’t the yellow highlighted one (which they probably paid extra for… it was the half naked chick one!)

I laughed and said, send me that ad because I’m going to write a blog post about this.

He’s a guy.

He’s a guy who loves guns.

And when you mix “guy and guns” and a hot chick… you get clicks.

Now, your audience may not be guys who love guns, but you can take this idea and put it into action in your business.

Move to action lessons:

1. Use images…

Images grab a readers attention and if you find an image that speaks to YOUR audience you’ll get more clicks every time.

2. Know your audience…

When you know what your people like, you can cater to those things and get more clicks.

These are basic concepts, and yet they are things people just gloss over for the more fancy things in internet marketing.

Don’t gloss. Figure it out. Who are you talking to? Why? What do they love? What are they passionate about? Figure those things out, and cater to them, answer their questions, feed their passions and you’ll be golden.

If you don’t have a blog yet… what are you waiting for? Get one!

Rebel Marketers’ 90 Day’s of Remarkable Transformation:
Empower Network Action Assignments

Total Time to complete the Empower Network Action Assignments: 2 – 3 Hours

If you have more time, spend it marketing “telling others,” learning the tools in your back office and studying then implementing our team tools.

Always focus on 80% Action, 20% Learning

It is better that you learn, but take massive action immediately even if it is not yet “perfect” because you will learn through practice, implementation and keeping this as simple as possible.

THINK

1) Read the above blog post and think about who you want to talk to. Who are your people?

WRITE

2) Write a blog post and share something that your people are passionate about… or have questions about! Include images that will get YOUR people’s attention. Include these action assignments in the bottom of your post.

Make sure to share on your Twitter feed and G+ as soon as you Publish your blog post.

3) Share your blog post on your Facebook profile & Fan Page, as well as other social media sites that you use.

Use the below option to share your blog on Facebook (you will not be able to post your link directly without the below options – choose one)

http://socialmediabar.com (use http://tinypic.com to create an image for the link)

Again, share on Twitter, G+, LinkedIN, Facebook through the Social Media Bar button at the top of your post

CONNECT

4) Take the subject of this post, and write a short introduction of your blog post for your team, and send them a link to your blog post through your Empower Network Back Office My Tools.

This can also be sent as a Broadcast Email to your lead list through your auto-responder.

If you do not yet have a team, start a conversation with at least 5-10 people on Facebook or other social media sites.

(Hint: This is one of the MOST important things you can do, the more relationships you create with people who have enjoyable conversations with you… the more likely you will grow a team that STICKS, that works side by side with you… and that you ENJOY!)

LISTEN

5) Listen to an audio from the Inner Circle in your Back Office:

READ

6) Read your personal manifesto:

Here is a copy of Napoleon Hill’s manifesto – insert your own changes and read aloud.

DISCUSS

7) Please Like and Comment on this post, and make sure to include a link to your post so that we can Like and Comment on yours.

MASTERMIND

8) Of course the above Empower Network Action Assignments are important and should be done Daily, but this last one is a MUST.

GET to the NEXT event!

This is where you meet other successful people in Empower Network, get nuggets of gold to explode your business and have the opportunity to network with us and the leaders we know personally (this is invaluable)

“Get Money!”

I’ll see you in Chicago where you’ll create your own Remarkable Transformation!

To Your Astoundingly (EASY) Remarkable Transformation,

P.S. Who The Heck are the “Rebel Marketers” anyway??