More than half the people who start a site abandon it, having spent time and money building something nobody found. Isaiah opens the traffic post with that rather than with encouragement, and the conclusion he draws is that failing to understand search is what finishes most of them.
His most interesting example concerns a man whose actual skill was cleaning carpets and who wanted to turn that into something online. The post follows what he did, which beats a general framework because the starting point was a real trade rather than an ambition.
There is a piece on going after the wrong prospects that names the mistake most beginners make in a first year, and one on writing headlines in seven parts.
The link building post explains why other sites pointing at yours changes how yours gets treated.
Take the carpet cleaner story if you have a skill and no idea how it turns into a business.