Most reviews of a network marketing company argue about the products. Hunter Williams looks at the traffic trend instead, and asks what a steep rise or a steep collapse in public interest tells you about a business you are about to put your name behind. One firm here shows a sharp climb and he asks whether the timing favours you. Another shows a collapse, and he refuses to call it fraud, then explains what a distributor would have to do about it.
The rest of the blog turns the same analytics on your own site. Bounce rate becomes something to fix rather than admire. One tool puts the question to a visitor directly and reports what comes back. Video methods cover getting a channel watched.
There is a tax season rant that is funnier than it is useful, and a piece wondering whether one social network was about to finish another off.
Read the company posts if somebody has pitched you this month. Read the bounce rate post if your visitor numbers look healthy and nothing else does.