Use Facebook PPC to Explode Your Site’s Results
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Make no mistake about it-Facebook ads can help you get the traffic results you’ve been looking for. If you’ve been struggling with finding a ready and eager source of relevant traffic for your website or blog, you can’t go wrong with taking out a facebook ad.
Facebook’s self-serve ad serving system makes advertising to their 1 billion member base easier than 1-2-3. With a few clicks of a mouse and a few keystrokes, you can reach a highly targeted advertising segment regardless of whatever it is you’re selling or promoting on your site.
That’s right-whether you’re selling crochet kits to moms, water color packages for high school arts students or fishing gear to senior citizens and all points in between, Facebook’s robust ad targeting system has all your ad needs covered.
Facebook’s Targeting System Summarized
Facebook’s targeting interface is no slouch when it comes to slicing and dicing your target demographics age, location, gender, and interest segments. This is one of the most compelling selling points Facebook has-its laser-like focus on demographic features that have made media buyers and ad planners salivate for several years now.
You can’t find a better targeting system than Facebook’s. Why? Its members give Facebook permission to target them based on several key personal attributes like age, location, gender, and others. On top of that, buying an ad is streamlined. You can either buy by impression or by click. You can even cap your ad buy or put restrictions on your campaign.
When it comes to ad tools, Facebook’s system is solid. But like any other high quality tool, you need to use this tool the right way. If used improperly, it can produce weak results or straight up disappointing results.
Branding Versus Direct Sales: Facebook PPC Optimization
One of the most common problems newbie marketers face when using Facebook’s ad system the first time is that they obsess about getting a ton of traffic to their online properties. While this is certainly possible, it can only happen if you craft a well-designed direct traffic campaign complete with certain sequences and specially-targeted content and ads.
In short, a direct traffic Facebook campaign can produce serious results if, and only if, other parts of such a campaign are in place and, more importantly, well-tested.
Newbie advertisers don’t get this. They operate with a ‘set it and forget it’ mentality and, predictably enough, walk away with a forgettable experience. If you are new to Facebook, you have to understand that the most immediate benefit an FB campaign can yield for you is to brand your site through a Facebook page.
Start here. Ditch the ‘massive direct traffic’ mindset and you’ll increase your chances of succeeding with Facebook traffic.
Start With Branding: Building An FB Page Following
The secret to Facebook success is to use it the same way you’d approach list building. It’s all about setting up the proper presence on Facebook that establishes your credibility and legitimacy.
Just like a mailing list, you have to get your audience to trust you enough to give you permission to converse with you. This is the best you can hope for with a Facebook PPC campaign. If you expect direct sales, you might just be setting yourself up for disappointment by setting the wrong expectations. By setting up a solid Facebook Fan Page, you present yourself to your target audience as a credible and trustworthy source of useful content.
Display your offerings by giving your page visitors full access to your archives. The more they read your content, the more they are branded by your content’s competence and reliability.
The Payoff: Facebook Page Likes
Buying a PPC ad on Facebook merely introduces you to your target audience. It lets them know that you are available, and that you exist.
When they click through to your page, that’s when you need to bowl them over with your content specialization. You need to hit the ball out of the park when it comes to establishing your credibility and legitimacy.
Once they click the fan page, they have given you permission to send them a copy of your updates. Don’t post junk. Don’t post spam. Post useful content that reaffirms your fan page member’s trust in you.
Once You Get Them On Your Mailing List, The Revenue Potential Is Endless
Once you get people from your facebook page signed up to your mailing list, the doors of possibility suddenly burst open.
You have successfully turned fickle and temporary facebook traffic into a semi-permanent audience. These people have given you permission to converse with them. Don’t blow the opportunity by sending them spam or similar garbage. Instead, send your list members high quality content that does the following
a) it gets their attention enough so they open your emails
b) it filters the reader based on needs
c) it speaks to their needs and creates a tight fit between the solution you’re selling and their needs
d) calls them to action. This is how you turn Facebook PPC traffic into cold hard cash.
Facebook PPC: It’s all about quality
Read the steps above closely. Learn how to turn Facebook PPC ads into solid cash. It isn’t quick and easy but it is well worth your time and effort.
With over 1 Billion members, Facebook is a great place to get traffic, filter it, and turn it into a loyal pool of buyers. It all depends on your content strategy, your overall goals, and, best of all, your ability to meet the needs of your list members.
P.S.This is an overview detailing how facebook PPC is the most targeted traffic on the internet today. If you want the best step by step training on how to setup a facebook PPC ad and a high converting offer to introduce to all the new people you will receive with the training above, on your mailing list, whether you are a newbie or a veteran. The Prosperity Team has all that wrapped in one.
In the Masters Course they break it down for you bit by bit, how to succeed with Facebook along with so many more payed and free marketing strategies.
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Lincoln Campbell
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