Rejection therapy began because a man was turned down by an investor and then dreamt about it five separate times. Ray Escobar tells that story and asks the follow up out loud: what would you attempt this week if hearing no cost you nothing at all?
His writing circles the question of why some people keep going. He borrows the argument about Apple and the Wright brothers, the one about starting from why rather than what, and points it at somebody sitting in front of a laptop with too many possible directions and no reason to pick one. His answer is unglamorous. Set the day's goal before you open anything else, keep it small enough to finish, and judge the day on that rather than on how busy it felt.
There are posts on working for yourself and what you stop having to tolerate, on who you spend your hours around, and on whether Small Business Saturday belongs to small businesses at all.
He writes as one half of a we, which gives the whole thing the feel of a couple talking across a kitchen table. Read the three daily steps post on a morning after a day that vanished and you cannot say into what.