Keyword Research Software
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Using Keyword Research Software in Your Business
Key word research is one of the main fundamental points of SEO copywriting and using keyword research software will make your job a lot easier.
SEO or Search Engine Optimization is the process of improving a website’s visibility through a web or search engine. Keywords are basically small phrases, or the topic or title, a researcher writes in the search engine to research or get information on a topic.
Keyword frequency is the amount of times your targeted keywords appear in your webpage.
Keyword density calculates the ratio of keywords to the rest of the words on your page. The more chances to be on Google page 1 will depend, in part, on the frequency with which the keywords appear on the page.
You have to measure the density of the frequency of the total number of words on your page as opposed to other words.
Opinions differ as to the frequency of keywords. One school of thought is that if the density is greater than 5.3% you will be charged with overstuffing of keywords. Mindless stuffing of the same words again and again will not achieve the desired results. In fact it may well achieve negative results and Google might not allow the website to be searched.
Keyword research is an essential area to be addressed before putting up your website as the smallest detail can become a huge mistake. This is where using keyword research software can help you maximise your visibility.
For example, a company selling used electronic items may try to make their webpage more attractive by using words like Pre-Used or Restructured instead of used or old. Most of their customers would not be searching for words like ‘restructured’ or ‘pre-used’ but they will use words like ‘used’ or ‘old’ electronic items in the search engine.
This is why keyword research is so important. Using impressive words will not necessarily increase your visibility. The search engines will not make your page the priority page and therefore lessens chances of a click-through.
If your business sells locally then your keywords should target your geographical location. For example, ‘houses for rent in New York’ would definitely produce results of houses based in New York. However if your main keyword on your webpage only states ‘homes for rent’, the search engine won’t be able to detect the geographical location by itself.
Using Keyword Research Software saves money as well.
This strategy is an effective part of web searching. The internet has vast amount of information and there are many portals that allow keyword researching. Some of the free research tools are.
• Google
• Google Traffic estimator
• Google Keyword Research Tool
• Industry web portals
• MSN
• Yahoo
There are also some very powerful keyword research software or web based applications that are well worth the investment.
Key word researching should be an active part of marketing research. Be it marketing videos, blogging, adverts, pay per click advertising, or article writing. By doing keyword optimization, it is possible to rank highly by and turning or diverting the attention of the search engine towards our website.
Although many search engines like Google, Yahoo and MSN are getting paid for such advertising to put your website on the front page with Pay Per Click, it is possible to get a top position for free. It should be the aim of every marketer to be on the top list of these search engines. However to be there you have to have the best keywords possible so that the search engines select your webpage. Choosing an effective keyword research software to do your keyword research will help you expand your business.
THE FAST EFFECTIVE SOFTWARE THAT SAVES ME TIME AND MAKES ME MONEY