What is Personal Branding?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Personal branding isn’t about a logo or a tag line.
It’s about people.
It’s about building relationships.
In our industry, you brand yourself.
You may be wondering…
What is personal branding?
Why do you need to brand yourself?
So people can get to know you.
When people get to know you, they will follow you.
They will trust you.
You will begin to build a relationship.
Your personal branding will create a following that will become one of your greatest assets.
You will attract leaders by setting the example of being a leader.
You will become successful.
When you place people and relationships before yourself; you will grow as a person while you will be personal branding yourself as a leader.
How do you to that?
Be yourself.
Be genuine.
Be authentic.
Be real.
Care about people.
Take interest in others rather than yourself.
People have a self-absorbent detector on them.
They can tell if you’re into yourself rather than into others.
You will end up detracting people instead of attracting people.
Be friendly.
Be funny.
Be down to earth.
Show your personality.
No one wants to be around the person seems stuck up and out of reach.
No one wants to be around the know-it-all.
No one wants to be around the boring person with no personality.
Let’s get real, my friends.
Each and every one of you has a unique and fun personality.
Let it out!
No need to hide!
Be yourself!
Personal branding is about being yourself.
Embrace it.
My friends and family call me crazy.
My response is… Crazy is more fun!
Be yourself and have fun doing it.
Okay! So…
Fact is, when you put others before yourself it will make you a better person and people will be attracted to you.
People want to feel important.
People want to matter.
Put them first.
The rest will fall into place.
So the key to branding yourself is to be yourself while putting others before yourself.
Get it?
Okay so lets get down to it.
What is your logo?
Your face!
Yeah, I said it.
Your face is your logo.
If you are marketing or branding yourself, then YOU need to be the face of your marketing.
What should your tag line be?
Your tag line needs to be something you stand for, believe in, something that describes you or what you are all about.
But most of all….
You need to be about the people! (Your team!)
You may be wondering why I am ranting about all this brand yourself business.
Well, my dear friend, I’d like to help you.
Actually, my husband and I would both love to help you!
You have dreams, goals, and desires for your life.
I may or may not know what they are, but I have a solution that can make all that possible and more.
You just have to make the choice to get ALL IN with me to make your dreams a reality now!
I’m ALL IN and I’m making my dreams come true with my husband.
But it would mean nothing to me if I didn’t help others or give back.
So we want you to join us in becoming successful and living our dreams.
We actually would love it if you became more successful than us!
So what are you waiting for!?
Take the first step with us, then go brand yourself.
It’s not hard, the business of personal branding, but it does take required action.
Go for it!
To your success,
Ashley Dunn
P.S. Get ALL IN with us and receive added bonuses!