Simple Answer To A Complicated Marketing World – Killer Copywriting
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
It doesn’t take long to just click away so if you aren’t here to learn how you can acquire the foundation of one of the most highly paid skills on the internet and in the marketing industry…
As well as learning how to compel your prospects and leaders…
–Without selling–
Whether you are good at it or not...
A seasoned veteran…
|OR|
Someone just looking to build a skill that is worth money…
If you are not here to learn how you can take action on learning this ‘lucrative solution’ to a complicated marketing world and highly paid skill anyone can develop over time…
This blog post is centered around the art…
–The practice of copywriting–
Point and case my friend–
If you are not developing your writing skills –copywriting skills– or you have a business…
You are:
Choosing not to make money…
Compelling people is one of the most important things you can do, if you want to make money.
You see when I first started on the internet I just started to blog about ‘random things’.
As I continued to press on through all the pain of not using a system…
…or investing in training…
I was actually experiencing a ‘pain’ that I can help you prevent, here today.
But when I chose to take action and invest into my education…
Look, I need to be brutally honest with you.
Until I took action toward investing into my future and skills as a copywriter and business owner…
I was not able to learn the core structure of good copywriting…
But when I took action and invested in training myself to be more valuable my writing literally changed Overnight…
The core structure you will have access to if you continue to read this post and understand the steps I will give to allow you to take action.
Understand that unless you implement what I can teach you here, you will not grow or become better at what it is you are seeking to improve.
Understand that I am going to give you access to a simple 3 step formula and a “done-for-you” system that can cut your learning curve in half and duplicate your results.
So without further ado let’s jump in…
So What Is Copywriting?
Essentially it is writing in a way that gets people to read everything you have written and take action.
Simple right?
What a lot of people fail to understand is that just writing – writing like you did in school…
…doesn’t really work…
Don’t get me wrong there is a time and a place for writing like you are trying to get an “A” in English class…
Then there is a time that you should just throw all that away and let YOUR VOICE come through your writing.
One of the most important things that I learned is this:
People WANT to be entertained.
—Stop Right Here–
Cause I know it is easy to just want to get into the ‘good stuff‘, but listen I am going to say it again:
People WANT to be entertained.
I didn’t say they need…
I didn’t say they would like…
I didn’t say they choose…
I said,”They WANT to be entertained.”
Why did I take so much time to say that?
I will explain…
Well because if you can’t entertain people you might as well just stop writing…
If you can’t entertain your reader with a story that compels them to read through…
You should invest in learning how to do just that…
Plain and simple.
There is a reason people have hobbies.
There is a reason theaters exist.
There is a reason TV and video games do so dang well…
Right?
So how do we be “entertaining”?
Well, being that the internet is so dang huge chances are that there is someone out there who would just love nothing more than to find a way to relate to YOU.
Because let’s face… sad truth is a lot of people are just lonely…
But if you continually make the decision to write in a way that doesn’t let your voice come through…
Fact is:
You will just be another face in the crowd.
Being another face in the crowd and not being the one up on stage is not going to make you money…
–Enough Said–
Now, when I say,”copywriting is a practice,” I mean it.
It is a constantly evolving skill that really is so dynamic you could probably spend your whole life taking action to learn and not perfect it.
–On the other hand–
The more time you spend on taking action to develop truth be told…
The more results you will produce and potentially the more money you will make.
I don’t know about you but that makes copywriting pretty dang attractive…
Doesn’t it?
So to avoid being just another face in the crowd what do you do to start practicing this art?
This lucrative solution to a complicated marketing world…
Well honestly here is what you need to do:
BE-YOUR-SELF
DO-YOUR-THING
There is a reason actors and musicians and honestly many public figures have followings.
It is because they have an opinion and it shows.
(Rush Limbaugh, Angelina Jolie)
They have a story and they aren’t ashamed to tell it.
(50 Cent, Ellen Degeneres, Justin Beiber)
A lot of people love them…
and a lot of people what?
HATE THEM…
Copywriting isn’t just about writing or selling or converting traffic, right?
One of the strongest aspects of good copywriting is “Your Story”–”Your Opinion”.
A good copywriter understands the dynamics of tapping into certain peoples emotions because let’s face it…
People are emotional and a lot of people make decisions based off emotion.
So if you are trying to “sell” something –
Whether it be getting into your mailing list…
Convincing people that your opinion should be shared…
OR
–Compelling them to take action now–
You need to understand how to speak to your readers through your writing.
Not just the reader that has a job, likes cars, and is married.
You need to speak to everyone, including the college student looking to make make money.
The easiest way to connect with your reader is by telling a personal story. Make sure you connect to all the different ways people process information in their brain.
I know that sounds kinda geeky… But just hear me out…
There are people who connect through the way things sound, there are people who connect by the way things feel and there are people who connect by the way things look.
So here is an example:
I woke up that morning knowing that I would be in deep shit… The alarm clock went off and I had only a few hours of sleep and no matter how hard I tried to wake up, my eyes just wanted to close…
As I stepped outside I could feel the cold chill of winter bite my fingertips and the snow was falling so thick it was hard to see across the street…
I knew it was going to just be a long day…
Different people are going to remember and relate to different aspects of that little story.
If you would like a better example and are a home business owner check out this post:
Fact is I can rant on and on about what it takes to be a good copywriter and how you can improve your copywriting skills but I am not an expert.
I don’t pretend to know it all…
So I wont sit here and pretend that I do… But I will give you this.
If you do not have the right platform to practice your copywriting skills it is going to be difficult to get peoples eyes on it and know if your skill is improving.
Don’t you agree?
If a tree falls in the forest and no one is around to hear it does it make a sound?
Well, no.
No it doesn’t…
At least it doesn’t when you are copywriting.
Here’s the ‘fact’:
If you want to be better at what you do.
If you want to be better at ‘copywriting’… You need to take action.
Not just random action.
Focused action…
You need a place to put your head down and work…
Creatively…
While having access to training and leaders who can teach you so much more on many subjects.
My writing and my business didn’t begin to change until I took action – Massive Action
I learned about a simple 3 step formula that has helped me get my voice exposed to the masses.
I was also given 8 core commitments that are required to experience the ownership of a successful business and develop marketable — valuable — skills.
But it didn’t happen until I took action and invested into myself just like I know you want to do.
I know you are ready to take action and here is the foundation you can build off:
If you know anything about this system that has helped over 70,000 start marketing better and blogging to become one of the largest blogging and publishing platforms online…
If you know about this platform that is training ten-of-thousand of people how to get real results in their business with our breakthrough, real, raw and aggressive training courses…
One thing that often gets overlooked is the simplicity of this system that has turned marketing as we know it on it’s head.
Look let’s just be honest…
A lot of people look back and have remorse about what they would have done.
…or should have done…
…or should have done…
Then they move on. Most of the time wondering what could have been and regretting not taking action when the opportunity was there.
While hoping and wishing things could be better is okay… Fact is: Life doesn’t have a remote so you have to get up and change the channel.
Here’s How to Get Started:
Simply follow the link below where you will be taken to a private page and asked to put your best email in the box.
Then watch the free presentation and wait for the timer to count down to zero where you will be given the opportunity to get your hands on something that is changing peoples lives.
Let’s do this together,
– Grant Dunn
“Leader of Grant’s Freedom Fighters”