Advertising vs. Content Creation …what’s the difference and
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
I had a getting-to-know-you meeting with an SEO guru who told me all about his technical prowess and why he didn’t favor advertising.
Well, I agreed with him about advertising. He said it was like crack – once you buy it, you’re hooked.
Ah, but adding content is like taking vitamins. You may not feel great immediately – but it’s cumulative. And when other people’s websites are sick and dying, yours will be thriving and attracting customers.
Advertising is fine – and it works (sometimes). But you’ll be paying the big bucks to keep it going – just like that crack habit.
There’s a better way…
Here are my Top 10 Reasons why advertising is not as effective as content creation.
1. Content Creation is free media and you put it on websites or in social media which is “owned” by you. It can be passed around and go viral if it’s interesting and entertaining enough.
2. Advertising is like turning on a light in a dark room. Once it goes off, your customers can’t see you or find you.
3. Every time you add content, you acquire another piece of internet real estate. I love this!
4. It’s not expensive to spend your time blogging daily for 30 minutes in order to accumulate information online about you, your business or service, and your expertise and professionalism.
5. Blogging is just one way to create content. You can add images, videos (YES!) or simply post messages to others on Facebook to get attention.
6. A hosted blog can have free SEO tools (like this one), saving you thousands in SEO services.
7. Blogging/Content Creation EARNS customers. Advertising buys them.
8. Drive an action with every piece of content. We encourage business owners to have an optin for a newsletter (your daily blog becomes that newsletter)
9. Your email list is an ATM machine because you can continuously sell and promote your products and services.
10. By building a list of clients, contacts and customers, you can communicate and followup with your group whenever you write a new blog (automate to go every few days). They’ll buy when they’re ready, refer new business, or unsubscribe if they’re no longer interested.
–Gracie Lake
PS — Is your head spinning? Don’t believe you can do it? Amazing. Click HERE to meet Chris Campbell and hear his story.