How To Rank Videos On the First Page of Youtube
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
One of my favorite marketing strategies is Youtube.
Not only are you able to build rapport with all your prospects, Youtube ranks really well.
Youtube is actually one of the top search engines on the internet, so if you’re willing to find keywords that are actually getting searched, it’s a good way to get your content ranked.
The reason I really love using video is because I know they work. Most of my team has found me through video. They got to know me without ever talking to me, and without me having to be there for any part of the process. I don’t know about you, but that’s a lot more attractive to me than buying a bunch of numbers and making cold calls all day. I did that stuff for about a month when I first got in the industry, until I realized how easy it is to get leads online.
Youtube was my main strategy for awhile, I had over 20 videos ranking on the first page…but then one day my channel got shut down for no apparent reason. A group of people had teamed up and pretty much went and flagged everyone who is in Empower networks videos. Haters….gotta love it. Anyway, that happen a few months ago and it had me a little butt hurt for a while to be honest. To see all that work I had put in all go down the drain was not easy for me. After feeling sorry for myself for about a month, I decided to create a new channel and start over.
What I decided to do instead of giving up on Youtube
Since then, I’ve been using Youtube as a secondary strategy to promote a couple affiliate programs I’m involved in. All I did was create a new channel, do some promotion, and boom some of my videos were back on the first page in no time.
This was the primary way of building my business for around a year, and I had build up a good amount of income just from people finding my videos and deciding to join my team. I would call them after they joined and help them get started, and I’ll tell you…it’s so much easier talking to someone who is excited and surprised that you actually called instead of calling people who are not in the slightest way interested in what you’re offering. That’s what I really love about video. You put yourself out there and people will love you for it.
I mean, honestly, how many business owners do you know that make Youtube videos? Since not a lot of people are willing to do it…it’s a huge market. I want to show you how to be really effective with Youtube videos. It’s such an easy way to get leads, I don’t know why more people aren’t doing it.
Here’s proof of me actually ranking on the first page of Youtube, for keywords that actually get searched. As you can see, many of these keywords have a good amount of competition.
Honestly, I kept this to myself for awhile because every time I put out what I’m doing for free, everyone starts doing it, and it makes it harder for me to run my business. Since I’ve been getting most of my leads from Facebook advertising for dirt cheap, I decided to release this information to you for free. You can look at my channel, it only has like 5 videos on it right now just because I’ve been spending my time doing other things. But that doesn’t mean this strategy doesn’t work, especially if you’re having to do mostly free marketing right now.
This is probably my favorite way to get leads outside of blogging and Facebook, I just haven’t had to do it as much recently because I don’t need to (plus sometimes I get worried my new channel will get shut down too lol). This just goes to show, there are many ways to build this business, you can really just pick what you like best and become an expert in that…and that will be enough. Then you can branch off and try other marketing strategies.
Here’s the process:
1. Find your Keyword
Learn about how to do that in this video.
2. Create video and Upload to Youtube
You can either use a screen capture program or your computer webcam to create the video.
3. On Page SEO
Put your keyword in the title at least once, at the beginning of the description next to your link. Then you should write a short description of the company/product with similar keywords all throughout the descriptions. Then leave a link back to your channel page or back to the same video at the bottom. Also, pick up to 10 keywords that are similar and put them along with your original keyword in the tags section.
4. Off Page SEO
Go to fiverr and buy some REAL views to your video. It also helps if you can get some likes, comments, and subscribers out of the deal as well. The longer the retention, the better…this is another factor that Youtube starting adding into their algorithm recently. I haven’t done this for any videos on my new youtube channel, but it’s proven to help your rankings. Just look up “high retention youtube views” on fiverr and I’m sure you’ll find one that works for you.
Then you need to build some backlinks. How many you have to buy to get ranked depends on the competition of the keyword. But I’ve found after about 1 fiverr I can be on the first page. Then if I want to get up close to the top of page 1 (where most of the traffic goes), I’ll buy usually 2-3 more.
Here are 3 fiverrs I like to get for my videos that have helped my rankings:
Even if your video only gives you a sale a week (that’s being conservative), it’s worth the money. Then you can just repeat the process with other videos.
Once you have around 30 videos on the first page for different keywords, you’ll have a good amount of leads and sales coming in and you’ll be happy you put in all the work. The cool thing is, as you make more videos, you’ll get better and better…and before you know it, you’ll be amazing at making videos and speaking in public.
Practice Makes Perfect
Many people are afraid at first to give this a shot because they have to put themselves out there, but I promise you, it’s worth it. Even if your first 20 videos are terrible, you’ll notice how much better you are getting at speaking…and before you know it, you’ll be one of the best speakers in the industry. This is what it takes to get to the point where you are comfortable speaking, especially in front of others. You must spend the time PRACTICING just like anything else you want to get good at in life.
To Your Success,
Adam Boyd
p.s. Leave your comments below so I can hear your thoughts. What has your experience been with Youtube videos?