Five mindsets separate somebody building a business from somebody talking about one, and the list is uncomfortable to read. It is too hard. Somebody already did it. I do not know how. How much will I be paid. My idea is worth a fortune. Maria Galloway admits she said all five and stayed in a job because of it.
Guest posting gets the most practical treatment. She approaches editors as somebody who has been refused before, and explains what gets an outside piece accepted rather than politely declined.
There is a search post covering how to attach your name to what you publish so a search engine knows who wrote it, which mattered a great deal and still shapes how people think about authorship.
One post promotes an application launch with membership numbers attached, and it reads as recruitment.
Read the guest post advice before you approach a bigger site.